Web site uptime is a very important aspect of improving companies' bottom line.
Internet usage increases and bandwidth is becoming an important issue because of the high load on the infrastructure. Having a fast loading website will be more and more imperative to be successful in the market. Financial gains and sustainability of the web services depend on web customer experience in the first place.
Hosting becomes a commodity
Many try to decrease hosting budgets. Scary Truth about Cheap Hosting and the Hidden Costs you Never Know Until its too Late says cheap hosting budget typically ranges from $2.75-$3.50. But how much the does "cheap" really cost? According to the post above the possibility of getting low customer satisfactions increases because of slow services.
Cheap hosting services result in:
- Increased Website Downtime
- Poor Server Response
- Very Attractive To Spammers
- Susceptible To Search Engine Ban
- Lack of Customer Support
- Fly-By-Night Risk
- Exposure To Infections (Viruses, Trojans etc.)
Loosing customer loyalty
Deteriorated Web visitors' experience is highly negative on business bottom line. How many times is it possible to impact a customer and make the first positive impression? With the speed at which internet and businesses evolve, slow page load time and downtime is equivalent to:
- Lost sales
- Decrease web popularity and SERPs ranking
- Increase pay per click cost
How one would know to reduce the load time?
Proactive website monitoring from different geographic locations shows the record of web site load time and performance to start with before making efforts to correct the problem. It will measure end users experience and alert you in case of problems.
September 2008 ISP Ranking
Mon.itor.Us network provides statistics to analyze Hosting companies' performance from Europe and the USA, based on more than 130,000 web sites (http tests) and 20 million checks per month. Tables below represent the hosting companies with 99% uptime in September 2008. Response times are in the 3rd column. The data is derived from real time monitoring of the web sites hosted on their servers. Number of sites shown in the last column.
Click on images to enlarge.
Thus choosing a reliable and high performance hosting provider is cost saving. Cheap is not always economical.